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London Fashion Week: Genaro Rivas AW25

emmamforsyth

Saturday night was for Genaro Rivas and his mesmerising AW25 collection. Surprisingly, this was only the 4th collection that Genaro Rivas has debuted. Given how well his designs align with dominating 2025 trends used by other big industry names; it won’t be long before he’s an unmissable designer at London Fashion Week.

Genaro Rivas AW25- photos by Anna Nowalska-Duda
Genaro Rivas AW25- photos by Anna Nowalska-Duda

If this collection could be described in one word, it would be witchcraft. Genaro’s inspiration behind the collection was the 2015 movie ‘The Witch.’ The use of the 16th century silhouettes, and a dominating black palette emphasized the dark romanticism of witchcraft. Accentuated by the macabre style jewellery, cascading mermaid-style braids, and a streak of inky makeup, it is an unmistakeable suite of mythical designs.

Genaro Rivas AW25- photos by Anna Nowalska-Duda
Genaro Rivas AW25- photos by Anna Nowalska-Duda

Mythological and folklore inspired designs were one of the predictions for London Fashion Week and Witchcraft itself was one of the key predictions for AW25 trends. Despite London Fashion Week and the wider fashion month still ongoing, it is clear that there is already a clear pattern of future trends. With Genaro already being at the helm of catering to mainstream trends, I’m excited to see what the future has in store for Genaro Rivas.

Genaro Rivas AW25- photos by Anna Nowalska-Duda
Genaro Rivas AW25- photos by Anna Nowalska-Duda

 
 
 

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